Four kinds of proposals.

SEO retainers

We look for a work list, not a rank promise. Useful questions:

• Which pages will change, and how often?
• What does the proposal mean by results?
• How long is the term, and how do you stop?
• Who owns the content, the analytics, and the accounts if you leave?

Website deals

A build price and a care retainer are different offers. Useful questions:

• What is included in the first version, and what is extra?
• Who owns the design, the domain, and the hosting login?
• What happens after launch, and is a monthly fee required to keep the site?

AI pitches

We ask what the product does in the business, not which model is fashionable. Useful questions:

• What task does it actually perform?
• What data leaves the company, and who else can use it?
• What does the price become when a pilot ends?
• What is left if the vendor disappears?

Payment-processing contracts

We read the commercial terms an owner can check: price, equipment, term, and the customer relationship. We do not say a contract is lawful or unlawful.

• Is the rate the rate you will pay, or an introduction?
• What equipment is yours, leased, or rented?
• What does it cost to leave early?
• Who holds the relationship with your customers?

Something adjacent

The form has a choice for another small-business technology or marketing proposal. Dave may decline work outside this scope. The form will still say whether the request was saved. It will not promise that a review will follow.

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